Saturday 29 October 2011

Intertextuality


Probably so far my favourite lecture for media histories and cultures, something that i’ll now probably keep referring to over and over again in my life outside of university, (and hopefully not annoy to many people)


Julia Kristeva’s  refers to intertextuality as a  “transposition of one (or several) sign systems into another.” [i] And another good quote which can sum up the idea of intertextuality from Graham Allen denotes “ no text much as it might appear so, is original and unique in itself, ..... and to an extent unwitting,  references to and quotations from other texts.” . [ii]


Originally relating to literacy texts of poetry and novels for example, the concept as been applied to practically everything in our cultures, like Fashion to design, even art and of course what i will be referring to, films.


And in films, TV, animations there is much intertextuality to discover, i believe i spent the whole lecture going, “Oh yeah” and  “i see now”. 


There are two wonderful forms of Intertextuality, we have-


Unconscious, where it is true intertextuality, it is beyond the authors control that the audience make this connection. An example of mine is the APU desings in the Matrix and Avatar, (although its possible because the of the type of structure), as i was watching Avatar i did think it looked smiliar to the ones in the Matrix revolutions. 


Other examples of unconscious intertextuality of what i found is in animated films in of disney and dreamworks, intended or not, i found some characters were kind of similar or certain scenes. for example i choose Hercules (Disney) Pain and Panic, and The Prince of Egypt (Dreamworks) Hotep and Huy. Even though they're mannerisms or character personality are not alike, to me it was the pairing of characters, one short and fat, the other tall and thin with a pointed noise that reminded me of Pain and Panic.


We then have Conscious or Self-Conscious, pretty much done intending to be recognised by the audience, that they have in fact referenced from something else, normally we find these in Spoofs and Parodies. Great examples of this are Family Guy, The Simpsons, and what i think is the king of intertextuality of these is Robot Chicken.

 

Above we have Family Guy's Spoof on the Neverending Story, which takes a small clip to parody, and below we have Robot Chicken which makes parodies of nearly everything.

If there is  one video i have to post here its from Assassins Creed, Brotherhood and the reference to the Mario games and show. When intertextuality was first explained a number my friends and i mimicked this with much enthusiasm.

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